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Hi! I'm Vida.I provide business strategy and podcasting services using customer-centric marketing and narrative-driven content strategies.
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STARTUP TO WIN - A Silicon Valley Veteran's Playbook To Scale from Idea to Megabrand
START UP TO WIN will enable you to survive and learn faster in the ever-changing startup landscape. Today's hit rate of startup success is 10%, so how can you fall in this bracket as a founder?

My co-author is ace entrepreneur, investor, and philanthropist BV Jagadeesh. BV and I take you through the fascinating journey of his disruptive and successful-at-scale startups Exodus Communications and NetScaler.

The book will provide you with valuable insights on how to create financially disciplined ventures in the product-led startup landscape.
Most POPULAR
The Solution Book
The tools provided in The Solution Book are a combination of tried and tested techniques for ideation and problem-solving journeys reversing expensive startup, innovation and venture failures.
Generate
a startup idea
Litmus test your startup idea
Minimize risk in rolling out your startup
Identify your target market and customer needs
Create your product roadmap
Identify product-market fit and customer pain points
Innovation and Growth Hacks
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