Co-author Vidyangi (Vida) is a serial author and coach on creativity and innovation strategy, also Medium's top blogger in innovation, currently advises/consults with silicon valley and emerging market startups and non-profits. She has been engaged in branding and pitching strategy, makeovers, and counseling services for C-level and corporate executives.

She has worked with founders and academicians from Stanford Medical School, Massachusetts Institute of Technology, and also at Singularity University in silicon valley. She currently mentors a network of innovators and budding student entrepreneurs in India which was developed by MIT Media Lab and has authored a blog series on innovators who use the REDX innovation model for exploring innovative horizontals, especially in social entrepreneurship. She has been an AI Fellow and continues to engage with AI and deep tech startups at R42Group.

She is a wellness evangelist (co-chair of ICC Wellness initiative in silicon valley) and collaborates with startups in digital transformation for precision and personalized medicine. Her first book Vertical Living showcased the lifestyle habits of exponential thinkers like mega entrepreneurs, investors, artists, and celebrities of modern and ancient times for maximizing human potential and productivity.

Co-author Elina Kallas, is a Ph.D. in business, and an experienced entrepreneur who has also authored a book on creativity techniques. Formerly a Harvard University fellow and post-doc.

Elina Kallas, is currently a faculty in entrepreneurship with a focus on knowledge management for new technologies at the University of Tartu. She has been a researcher on entrepreneurship education with European Commission.

Dr. Elina Kallas taught entrepreneurship (the University of Tartu, Faculty of Social Sciences; School of Economics and Business Administration), innovation, and knowledge management with a focus on new technologies. Elina Kallas has been involved in the development of entrepreneurship education for the past couple of years in the program Edu&Tegu and she is responsible for the development of entrepreneurship courses and research.

Dr. Kallas is the author of a book on creativity techniques (Creativity Techniques. 99 ways to find ideas, 2015, in Estonian) and she is actively training teachers and trainers how to use creativity techniques in entrepreneurship education (ca 100 teachers trained for the past two years). She is an entrepreneur herself. Dr. Kallas has been a content editor at open-access peer-reviewed medical journal Cureus.

Dr Kallas is cooperating with MIT Media Lab on a blog series about the Rethinking Engineering Design eXecution (REDX) platform and novel process for building innovative horizontals. Dr. Kallas did research on entrepreneurship at Harvard University as a Visiting Scholar during 2016-2017, and she is Harvard certified Human Subjects Investigator. Dr. Kallas is a member of Association for Women in Science.